"The Not Laughing Cow"

1 October 2026

30s

The Not Laughing Cow - really isn't

It would seem that even Laughing Cow is ready to join the hotly contested debates or 'wedge issues' that swirl around social channels and dingy corners online. After 100 years of bovine bants, their football-mascot-styled Laughing Cow is no longer laughing.

And if we are not aware already of the hot takes that divide us, we are helpfully taken through a tick list of acrimony: pineapple on pizza [snore], subtitles or not, airline seat recline or not, etc., etc. It's hard to tell whether this commercial started out with much bigger aspirations and had savage budget cuts that reduced its scope to two-dimensional snapshots or if it didn't even try to deliver a run of relatable zingers.

Sadly, perhaps not quite as sadly as the disconsolate cow, this tale of woe ends up being just that. And the entreaty, 'Let's make her laugh again,' doesn't really land as there hasn't been an effective setup to make us care.

A load of mince.

USA

Cheese