"Madwoman"

15 April 2026

4 mins 44s

Madwoman

There's something of 'The Stepford Wives' about this dazzling promo by Warren Fu for jazzy Icelander Laufey's new track 'Madwoman'. She appears to be trapped in a suburban fantasy until various aspects of life there suddenly don't seem to be quite as they first appear, and, ultimately, she has to choose between an abyss and the confected artificiality she's trying to escape.

The production design is beautiful throughout, and director Fu has a lot of fun with choreography both outside and inside the pool (where he channels his inner Busby Berkeley). There are moments when the lively promo doesn't quite seem a match for the languid cool of the track but that reservation aside, this is a tremendous piece of filmmaking.

USA

Promos