"Pack for Vegas"

29 May 2026

1 min 34s

Advice about vice.

Everyone knows that what happens in Las Vegas, stays in Las Vegas. Do people know what to pack before they visit, however? That's the premise of a six-part tongue-in-cheek campaign that suggests a Sin City checklist is different from all others. If punters think something's too loud, too naughty, or too tacky, it belongs in your bag.

Each 15" spot tells a snappy, self-contained story, but one only features a Western shirt with three rabid badgers on it. We're not sure how costume designer Michelle Martini landed on the design, but we're glad she did. It encapsulates the ludicrous excess Las Vegas leans into, as well the lack of dress codes that entice free-spirited tourists.

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