"Very Cherry"

31 August 2026

20s

A surfeit of cherries.

It's a health and safety nightmare when Julia Roberts approaches a grand staircase in this ad for Lancôme, only to discover a cascade of cherries heading towards her. She takes it in her stride, though, and pluckily pushes on through the landslide of delicious fruit. Does the advertised perfume smell of cherries? Who knows? Perhaps French perfumers are taking a lead from vape manufacturers.

France

Perfume