"Life is a Beautiful Sport"

30 April 2026

70s

Serving Style

The new Lacoste campaign starring Novak Djokovic arrives in style with this striking 70" spot, reaffirming the French brand’s deep-rooted connection to the tennis court.

The film takes a fresh, summery approach, driven by playful, visually rich scenes. It follows a young protagonist dressed in Lacoste's elegant tennis whites as she races through Paris, single-minded in her mission to return a stray ball. Along the way, she encounters a series of bemused passersby, offering only a repeated “pardon” and the occasional bark, as she dashes back to court.

Director Fredrik Bond brings a light, imaginative touch that ties the journey together with charm and elegance,. The whimsy production style mixed with subtle surrealism gives it that 'je ne sais quoi' that DAVID just loves to see.

France

Perfume