"You'll Change"

2 October 2026

45s

The university difference.

This is one of a pair of ads for La Trobe University in Australia that make an interesting claim about the impact that studying at the institution can have on your outlook and personality, suggesting that the effect goes way beyond education.

Being from that part of the world, these films can't help but be slightly tongue-in-cheek, and they give mockumentary vibes, but this doesn't actually detract from or undermine the messaging, which lands impressively despite the hint of self-parody.

Director Stephen Carroll delivers real warmth in the depiction of a protagonist we don't actually see, and that's part of the strength of this approach... we are intrigued by the idea of this improved individual - and we are curious to know more.

Australia

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