"Poseidon"

2 June 2026

30s

Put a fork in it.

Poseidon, god of the sea, loves Greek yoghurt—so much so that he eats it out of the tub with a trident. Not the trident, of course, as it's much too valuable to lug around a shop. Instead, Neptune's Greek rival uses an ornate fork to eat Kaló, much to the deadpan bemusement of a supermarket employee ("I really thought your fork was bigger").

What happens next will come as no surprise to fans of 'KAOS' or the early 'God of War' games, as the Twelve Olympians can be such arseholes when all's said and done. Director Torstein Bjørklund knows how to land a punchline, but he's also able to stick a silly, stubborn cherry on top for good measure. It sounds great in a New Zealand accent, too.

Even better is how the physical comedy works for the product. Poseidon's forkery shows how thick and creamy Kaló is—if you thought the ruler of the seas and oceans liked watery yoghurt, you'd be wrong.

New Zealand

Yogurts