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Andrew MacGregor
John Frieda

"Salon Attitude, Every Day"

13 January 2026

60s


The whole world's a mirror in this John Frieda commercial that endorses a "salon attitude". We're led to believe that the haircare brand's products result in locks that are too good to ignore—that's why the cast uses every possible surface to admire the, er, mane event. There's strong camerawork in more ways than one; take the woman who spams a photo booth, or the shopper who milks the store CCTV.

UK

Hair Styling (Non-Electrical)


CREDITS
Creative Agency: -1 VCCP
Deputy ECD: -1 Ciara O'Meara
Creative: -1 Sophia Johnson
-1 Sophie Szilady
-1 Ben Cashmore
-1 Carys Thomas
Agency Production: -1 VCCP
Producer: -1 Rosie Good
VFX: -1 Electric Theatre Collective
VFX Supervisor: -1 Adam Woolrich
Color: -1 Electric Theatre Collective
Colorist: -1 Megan Lee (Harbor Picture Company)
Sound House: -1 String and Tins
Sound Design: -1 Adam Smyth
-1 Culum Simpson
VCCP
Electric Theatre Collective
String and Tins
Harbor Picture Company
Review posted: 13 January 2026 - 19:20
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