"Joy Ride"

13 April 2026

48s

A soft day's work.

One of two commercials released to promote Irn-Bru Ice Cream, this instalment features a young lad brave/stupid enough to knock on Mr Softie's van. "Oi, soft stuff, gie's a Bru!" he says—from the way Mr Softie opens his window, it might be the last thing he ever says. As we learned in the previous spot, however, the ice cream man has a unique approach to customer service.

If someone's cheeky, he offers a whirlwind insight into van life (not the kind portrayed in 'Nomadland', that's for sure). If someone vandalises his van, he shoves a ninety-nine in his face —enough to remind everyone who's boss, but not enough to scare customers away for good. The lad who started it all gets his sugar-free drink and a lesson he'll never forget.

UK

Fizzy Sweet Drink