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Jason Stone

Interflora

"If You're Worried"

1 May 2026

73s


Moms deserve more than this.

This curious ad for Interflora makes motherhood sound so grim that it might as well be an advert for condoms. It suggests that it's perfectly normal for a mum to find herself questioning every aspect of her parenting, constantly measuring herself between two divergent poles that seem to have the tiniest of sweet spots between them.

A bouquet once year seems scant reward for all this angst.

DAVID understands what they're aiming for but the absence of joy is really grating, and it's pretty silly to imply that watching your children thrive is a lesser payoff for your effort than some dead flowers wrapped in cellophane.

USA

Florists


CREDITS
Production Co: -1 HunkyDory
Director: -1 Duncan Christie
Producer: -1 Lucy Hayes
EP: -1 John Doris
Cinematographer: -1 Ben Magahy
Production Design: -1 Chloƫ Brady (Wizzo & Co)
HunkyDory
Wizzo & Co
Review posted: 4 May 2026 - 23:38


A few more from:
Chloƫ Brady

Teleflora
"The Boy and the Bot"


Doritos
"Dan Mancina"


Squid
"The Blades"


Rise and Fall
"Survival of the Fittest"


Nike
"Elementary"


Childline
"It Follows Me Around"