"Sacred Ecologies"

2 September 2026

48s

I A M I S I G O is fashion you can wear, and this unusual ad from This Was Needed emphasises its avant-garde nature with a visual and aural juxtaposition unlike anything else you're going to see today. Based in Nairobi, Accra and Lagos, the brand's vibe is rooted in the distinctive intersection between craft and entrepreneurialism evident in those cities.

UK

Fashion Labels