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Lateefah Jones
Hummer

"Hummer Owns The City"

4 March 2026

60s


You Can't Park There Mate

Hummer showcases its new all-electric GMC Hummer EV in this sixty-second spot. A pair of Hummers glide almost silently and with surprising agility through the middle of the night. Navigating spaces they clearly weren’t designed to drive through, including a shopping centre, an art gallery and a basketball court.

Remarkably, the scenes were captured in camera, reinforcing the idea that these vehicles are versatile enough to manoeuvre tight corners in ways that shouldn’t really be conceivable for something this large. The ad encourages prospective owners to "go ahead, take it to town" — though perhaps that shouldn’t be taken too literally.

USA

Cars


CREDITS
Production Co: -1 MJZ
Director: -1 Fredrik Bond
Producer: -1 Joan Garcia
Head of Prod: 0 Robert Helphand
Prod M'ger: 0 Cat Irving
EP: -1 Alex Fisch
Track: Baby Did a Bad Bad Thing - Chris Isaak
MJZ
Review posted: 6 March 2026 - 07:18
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