"Hummer Owns The City"

4 March 2026

60s

You Can't Park There Mate

Hummer showcases its new all-electric GMC Hummer EV in this sixty-second spot. A pair of Hummers glide almost silently and with surprising agility through the middle of the night. Navigating spaces they clearly weren’t designed to drive through, including a shopping centre, an art gallery and a basketball court.

Remarkably, the scenes were captured in camera, reinforcing the idea that these vehicles are versatile enough to manoeuvre tight corners in ways that shouldn’t really be conceivable for something this large. The ad encourages prospective owners to "go ahead, take it to town" — though perhaps that shouldn’t be taken too literally.

USA

Cars