"Super Powerful"

27 April 2026

60s

Power and glory.

Director Livia Gama and choreographer Naya Fernandes have thrown everything at this ad for Brazilian bodycare range Herbissimo, and the fruits of their effort is there for all to see. We products used are so invigorating that we have to assume they may contain traces of substances found in the depths of the Amazon, and we don't mean the dystopian online retailer.

Everyone who uses a product from the advertised range appears to hit an energy level that marks them out either as 'morning people' or those who partake in other substances found in the jungles of South America. Either way, it's a fun and convincing exhibition of the power of Herbissimo.

And, speaking of power, 'The Power' by Snap! makes its own contribution to the ad's fizz.

Brazil

Deodorants / Anti-Perspirants