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Lateefah Jones

He Gets Us

"Is there more to life than more?"

25 February 2026

60s


More, More, More.

This wasn’t He Gets Us’ first swing at a Super Bowl spot, but it’s unquestionably much stronger than their 2023 attempt. Director Salomon Ligthelm transforms what could have been "meh" into something genuinely cinematic. From the opening frame, it feels elevated, confident, and visually stunning.

Shot on Kodak film, the texture does the heavy lifting. The subtle imperfections inject an authenticity that digital rarely achieves.

The commercial flaunts example after example of a culture obsessed with consumerism, materialism, and influencer excess. The punchline lands clean and sharp: “There is more to life than more.”

No over complication. No, er, sermon. Just a mic-drop moment, perfectly underscored by the music.

USA

Cults


CREDITS
Production Co: -1 PRETTYBIRD
Director: -1 Salomon Ligthelm
Producer: -1 Katrina Kuss
EP: -1 Ali Brown
-1 John Riddle
-1 Scott Mayo
Editor: -1 Adam Marshall
PRETTYBIRD
Review posted: 27 February 2026 - 00:06
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Very
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Red Bull
"Fast Encounter"


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