"Kaleb's Leap"

19 June 2026

40s

Kaleb to the rescue.

Jeremy Clarkson's prostate cancer diagnosis means more eyes on him, 'Clarkson's Farm', the Farmer's Dog pub, and the Hawkstone brand. The latter's never had a spot approved for TV due to strong language, but has cleaned up its act in time for those oh-so important World Cup ad breaks. The farm may be called Diddly Squat, but there's money to be made from thirsty viewers.

What agency T&P's come up with is a 40" reminder that good beer takes time—time farm hand Kaleb Cooper would rather not see wasted. That's why he dives like a goalkeeper to save a pint that's fallen off a table, watched by Clarkson and his customers. As time slows down in the Farmer's Dog, the effort that goes into the product over the course of a year rushes into view.

Expert close-ups of crops, components, and cups of tea sell the work takes place in the background. No need for viewers to get dirt under their fingernails or oil stains on their clothes, but they're made to feel part of the process somewhat. That helps them become invested in Cooper's rescue mission—a nod to the World Cup's standout goalies, but still easy to keep separate from the tournament.

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