"Almost Unbelievable"

10 April 2026

30s

A fanciful origin story is told in this visually striking ad for Australian wine Hardys. We watch the founder hop his way from the UK to antipodes where he discovers the grapes which he then turns into his eponymous wine. Director Martin Raffier has pieced the story together using a mixed-media approach and it all zings along impressively.

UK

Wine