"Dinner Peace"

3 February 2026

30s

Shop till you drop.

How hard is it to procure ingredients for dinner? Next to impossible if you're the couple in this 30" Gousto spot. Mission-critical ingredients for a chicken curry include rice, green beans, coconut milk, and chicken(!), as well as cayenne pepper. As the woman provides radio support from HQ, also known as home, the man embarks on a dangerous assignment... in the local supermarket.

Directed by Eros Vlahos, lensed by Miguel Cármenes, and cut to a tee by Flaura Atkinson, the ad turns every aisle into a potential pitfall worthy of a spy flick. If he does manage to navigate the store layout, he's got to battle the self-service checkout or stare down an Out of Stock sign. Some operatives would bite down on the cyanide tooth there and then.

Rather than risk a 'Mission Failed', the couple opts to get meals delivered by the advertised recipe box company. Not only does it take the stress and uncertainty out of dinner, it means none of the security guards have to keep a file on him. Another successful genre parody from the brand that's bound to draw viewers in.

UK

Food Delivery