"Chicken for the Road?"

14 May 2026

45s

Chicken Run

Viewers are bound to root for the pair of hapless explorers in this new ad for Fridge Raiders. The resilience, determination and relentless optimism they show, even as things go from bad to worse, are both admirable and quietly ridiculous. This is an expedition that clearly won’t be abandoned, regardless of how much sense that makes.

At a crucial moment, they reach for their "chicken for the road", and press on with endearing, if slightly misguided, purpose.

This is top-tier advertising. The product is unmistakably the hero, and DAVID expects Fridge Raiders snacks to see a lift off on the back of it.

The casting is spot on, the script lands its comedy well, and all the post production elements have been handled with care. There’s a clear commitment to the craft that comes through in every detail.

UK

Meat-Based Snacks