"Mornings. Made Possible by Doers"

15 May 2026

60s

Rise and Shine

Ford’s latest commercial, part of its 'Ready Set, Ford' campaign, shines a spotlight on the people who begin their days long before most. From bakers and florists to road workers, emergency responders, and delivery drivers, the smooth 60-second spot celebrates those who keep the world moving in the early hours.

The ad effectively highlights how everyday routines, like grabbing a morning coffee or commuting to work, are made possible by these dedicated 'doers'. It’s a message that resonates not only with early risers but also with anyone who benefits from their efforts, offering a moment of recognition and appreciation.

Throughout the film, Ford vans make discreet appearances, seen navigating pre-dawn streets, parked at job sites, or being packed to the brim with goods. Quietly reinforcing their role as the dependable vehicle behind these essential workers.

UK

Cars