"A Love Letter To Carnival"

20 August 2026

1 min 35s

Calm before the carnival.

Released to mark sixty years of the Notting Hill Carnival, this Foot Locker-slash-Adidas commercial makes us wish that Smell-O-Vision was still a thing. You want a whiff of that jerk marinade, too, right? A trip to SoulFood on Peckham High Street might be in order.

Before that, though, the brands would no doubt love us to buy some Sambas, Superstars, or Gazelles. Three stripes, they reckon, are as much a part of the annual street festival as Red Stripe beer, available in a variety of colours (one of the DJs, for example, wears the black, yellow, red, and green Jamaica kit inspired by Bob Marley).

A seasoned, mellifluous voiceover, meanwhile, guides us through preparations for the sixtieth Notting Hill Carnival. However the cast choose to get stuck in, Foot Locker and Adidas are party-ready.

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