"City Break"

4 March 2026

30s

Dublin girls.

It's astute to place female friendship at the heart of this campaign for tourism in Dublin suggesting we take a short break in Ireland's capital. Given the popularity of 'Derry Girls' 'Bad Sisters' and 'How to Get to Heaven from Belfast', all of which focus on sororal connections, and Dublin's popularity as a hen party destination, this is taking a swing at an easy target.

Director Joanna Bailey catches the essence of a fun weekend in 'the fair city', albeit one without all the mess that is typically part of the equation, and it all adds up to a persuasive piece of advertising, which seems certain to see groups of young women taking up the invitation.

Ireland

Tourist Boards