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Andrew MacGregor

Fever Tree

"Best Kept Secret"

20 April 2026

30s


Drinks maker Fever-Tree comes clean in a 30" commercial directed by Fiona Jane Burgess. The brand likes to think it was American bartender's "best kept secret"... but now it wants consumers to get in on the action. Viewers might not be able to put on a show like the professionals featured here, but they are invited to match the taste—after all, it's good to feel part of a club.

USA

Fizzy Sweet Drink


CREDITS
Creative Agency: -1 Droga5 New York
ECD: -1 Mariano Jeger
CD: -1 Harry Bugden
Creative: -1 Nick Peterson
-1 Jake Moskovitz
Production Co: -1 SMUGGLER
Director: -1 Fiona Jane Burgess
Producer: -1 Daniel Arfwedson
EP: -1 Patrick Milling-Smith
-1 Brian Carmody
-1 Carlin Wilson-Webb
Track: Les Cactus - Jacques Dutronc
Droga5 New York
SMUGGLER
Review posted: 20 April 2026 - 20:39
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