"Leak It"

23 March 2026

3 mins 56s

Leak It

In the tongue-in-cheek promo for 'Leak It', latter-day girl group Flo check into The Retreat—a place that helps irrelevant acts become relevant through an intensive programme of photo shoots, workouts, and conduct guaranteed to get clicks, likes, and shares. The Retreat also lets paparazzi roam the grounds, as it helps to have eyes on you at all times.

Remember when Lily Allen sang: "I'll look at The Sun and I'll look in The Mirror/I'm on the right track, yeah, I'm onto a winner"? Almost twenty years later, Jorja Douglas, Stella Quaresma, and Renée Downer also know how the game is played: "Maybe we should all leak it together, f*** it/You only live once, let the people see."

The fame academy crafted by director Olivia de Camps and production designer Ranya El-Refaey pokes fun at artifice, media management, and manufactured pop (keen-eyed viewers will spot 'Industry Plant' on the drinks menu), as the group bids to bend the system to its will.

UK

Promos