"Believe in Yourself"

14 April 2026

45s

Free as a bird.

This superb paean to self-belief featuring animals conjured by VFX centres on a freedom-loving bird looking to escape the clutches of a gilded cage. As a bespoke version of Frank Sinatra's 'That's Life' foreshadows a coming setback, tremendous ingenuity is used to loosen the bonds of captivity and make an optimistic dash for the outside world.

Despite what appears to be an insurmountable obstacle and the nearby claws of a predator, the bird succeeds where many would fail.

The audience is left to join the dots between this audacious mission and their own efforts to make their way through life, and minimalist branding makes it a reward for them if they can grasp what the advertised bank is saying to them. This filtering exercise is actually rather useful for a financial institution that would probably rather encourage entrepreneurialism from those who can puzzle this out, rather than those who cannot.

Directors DOM&NIC, working alongside the new kids on the block at The Perlin, demonstrate their incredible skill at bringing animated creatures to life and giving them the kind of soul that has viewers rooting for them.

Germany

Banks