"EAFC 27 Pre-Order Reveal"

25 August 2026

75s

Beat the crowd.

According to 'EA Sports FC 27', there's pre-order life and there's non-pre-order life. The former's enjoyed by comedian Tom Davis, influencer KSI, and former Wycombe Wanderers striker Adebayo Akinfenwa; the latter's endured by people like Sara Guzowska, Jamie Bateson (bateson87), and Jack McDermott (Pieface). As Dinah Washington never sang: "What a difference a week makes... one hundred and sixty-eight little hours."

While Davis recreates Sergio Agüero's last-minute Premier League-winning goal, Akinfenwa paints his own in-game portrait, and KSI does his KSI thing, the three over the fence are left to shave Bateson's head and watch actual paint dry. At least they've still got Alex Hunter's birthday to look forward to—a blink-and-you'll-miss-it nod to the protagonist in 'FIFA 17''s story mode.

Helmed by Dominic Chew, the ad's got that essential 'EA Sports FC' née 'FIFA' energy: manic, fan-driven, and keen to get players on board as soon as possible (even to an industry behemoth like EA, pre-orders matter). Talk about an early kick-off, eh?

UK

Electronic Gaming