"Wake Up World - Meet The Earles!"

31 August 2026

47s

Earle-y adopters.

This is both a TV spot for Dunkin' Donuts and a trailer for a forthcoming series on Netflix called 'Earle Meets World', built around the social media star Alix Earle. Apparently, the new series is an unscripted docusoap, so this content will prove slick by comparison.

Probably the most interesting aspect of this approach is the unspecified tie-in between Dunkin' Donuts and 'Earle Meets World'. Brands are clearly becoming more and more interested in getting behind original content and, as linear television contracts, this is clearly one of the areas where the money will move if the streamers don't get their act together and force the advertising industry to develop a new approach to advertising that their audiences find more palatable.

USA

Fast Food Restaurants