"Saving Money is Hard"

5 August 2026

30s

Rather than ask Zara Larsson how she manages to save money, Depop put her under surveillance instead (god, this campaign is weird). Impressed by how thrifty she is—Larsson toughs out heatwaves and cold snaps to keep her energy bill down—the brand asks if she has a less hardcore hack to share. Will it leave her alone now she's endorsed secondhand clothes?

UK

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