"Bear Cave"

13 January 2026

30s

Rave in the cave.

When a bear attacks and you're fresh out of bear spray, what then? Taunt and make it so cross that it makes a mistake? Let's, er, stick a pin in that one for now and see what Deliveroo recommends. As the Trump administration continues to gut the National Park Service, brands like Deliveroo may be asked to step into the breach more often!

The latest effort from agency Pablo London sees a couple take shelter in a cave, only to discover it's occupied by you-know-what. They know better than to run or throw a rock at it—instead, they order Japanese food and groceries through the advertised app. When you absolutely have to get a bear off your case, a sushi platter and honey from a squeezy bottle work a treat. Now to burn off those calories...

To the strains of 'We Like to Party!' by Vengaboys (played through a Bluetooth speaker also delivered by the brand), the cast goes on to boogie woogie all night long. We like the bear's low-key shuffle, in particular—it might be the first time it's been exposed to Eurodance in the wild. Viewers, meanwhile, know that Deliveroo has what they need to turn a night around.

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