"Boombox"

10 August 2026

30s

Boom, not bust.

DAVID's sad to say Currys doesn't sell boomboxes like the one seen in this 30" commercial. If they did, only the strongest music lovers in the land could hold them aloft à la John Cusack in 'Say Anything''. Not everyone has to sweat it, though—all the man with the mullet has to do is hold an HP Omnibook and pour his heart out to a customer.

The 'official' star of the show is the advertised laptop, of course, but it's the progressively ridiculous designs of the boomboxes, plus the cast's need to shout over the music, that support it so well. Yet more proof that AMV BBDO's 'Beyond Techspectations' campaign allows the brand to let its hair down and dip its toes in all manner of themes... always rooted in a zeal for technology.

UK

Electrical Retailers