"Sauna Test"

8 May 2026

30s

Columbia Sportswear's 'Engineered for Whatever' campaign has a sadistic streak that's too funny to ignore. Not only does it force two guys to sit in a sauna in the desert under the midday sun, but it also adds a flamethrower to the mix. It's hard not to feel bad for Simon, the non-Omni-Freeze t-shirt wearer who gets the cold shoulder from his parents.

Global

Sportswear