"Explore Your Story"

27 February 2026

80s

Read all about it.

As concerns over literacy grow like a beanstalk, Marcus Ibañez directs a well-intentioned tie-up between publisher Penguin Random House and American fashion house Coach. The latter's released a line of readable bag charms, so customers are able to flaunt/flick through books like 'Sense and Sensibility' by Jane Austen, 'I Know Why the Caged Bird Sings' by Maya Angelou, and 'I'll Give You the Sun' by Jandy Nelson.

Each book has a celebrity reader, not unlike 'Between the Covers' (Mr and Mrs DAVID are still salty as hell about its cancellation—whoever's responsible deserves to have all the books thrown at them). Anyway, Coach linchpin Elle Fanning reads Austen, actor Storm Reid peruses Angelou, and professional basketball player Paige Bueckers gets stuck into Nelson.

Ibañez has plenty of fun with the latter: every time Bueckers turns a page, the cast around her changes to reflect the prose: "Teamwork she had mastered. Connection, however, was not in the playbook." The result is a tie-up meant to turn heads and turn pages in one fell swoop.

UK

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