"Violation"

5 February 2026

60s

BackhandedGPT?

With friends like AI who needs enemies? Claude's latest offering makes us question if unsolicited advice from AI is what we really want... or need. From seemingly sincere counsel to the realisation that sensitive information could be used against you... it all comes quick and fast in this ad; one of four in this excellent new series directed by Biscuit's Jeff Low.

With responses such as "that's a clear and achievable goal", Claudes script mimics AI so perfectly that we wouldn't be surprised if it had in fact been run through ChatGPT. But it's the twist that lands hard - the ad offers a harsh verdict about the prospect of advertising appearing in an AI chatbot, and Claude seeks to turn it into a real point of difference between itself and its more famous rival.

USA

Computer Software