"Thinking Formations"

17 February 2026

29s

A meeting of 'minds'.

Claude announces the beginning of a multi-year partnership with Williams F1 in style, a meeting of “minds,” some might say. Filmed in a one-shot sequence, we see dozens of people come together around a Williams F1 car with pinpoint coordination.

From above, the shape of a human brain is formed before they disperse with equally synchronised precision. It’s a striking visual representation of all the various components and people that go into making one of the fastest cars on the planet. The vibrant colour palette, Williams blue against Claude’s clay orange, also adds a classy finishing touch, and the music and sound design from Sonjay Prabhakar and Ned Sisson respectively is excellent.

UK

Computer Software