"The Nocturnal"

6 August 2026

30s

Who cares for the carer?

American jerky brand Chomps becomes the latest brand to go down the nature documentary route. Directed by Torstein Bjørklund, 'The Nature of the Nocturnal' centres not around a bat, badger, or barn owl, but a doctor on the night shift. It may not have the same allure as iguana versus snakes or red crabs on Christmas Island, but the brand thinks it suits the David Attenborough format.

The narrator observes how the doctor and her colleagues work as a "pack"—each careful not to get in each other's way, but also ready to assist at a moment's notice (watch out for the no-look medical notes handover). If the protagonist wants a snack at any point, it needs to be as seamless as that... so the advertised meat stick brand thinks it's got busy, hungry professionals who need one hand free at all times covered.

USA

Meat-Based Snacks