"Baby Back Ribs"

29 May 2026

78s

Money talks.

Chili's Grill & Bar's Baby Back Ribs jingle—the one Fat Bastard sang in 'Austin Powers: The Spy Who Shagged Me'—has been reheated in time for summer… and, er, the release of Lizzo's fifth studio album. The singer's music has been overshadowed by lawsuits in recent times, but the brand think she's a safe bet. They've also made it worth her while, of course.

It's one of those ads where the celebrity claims they're not interested, only to learn how deep the brand's pockets are. Funny how easy it is to play a rib flute or dunk an oversized brush in barbecue sauce when a cheque for "moolah and 00/100" is produced, eh? Lizzo's pipes and some meaty production design carry the spot, but we suspect it'll, ahem, rib certain people up the way.

USA

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