"New Look, Same Blue Blood"

2 October 2026

47s

Take me on.

Chelsea love to remind people that they won the 2025 Club World Cup. In this launch ad for the 2026-27 third kit, the camera zooms in on a FIFA World Champions crest—just in case anyone forgot the 3-0 win over Paris Saint-Germain or the look on Cole Palmer's face as Donald Trump became an honorary Chelsea player.

Away from the chest area, director Joe Howat's film has a lot going for it. Palmer's joined by Reece James, Morgan Rogers, Estevao, Lucy Bronze, Lauren James, Alyssa Thompson, and Aggie Beaver-Jones in being outnumbered by black-clad opposition players rushing them from the shadows.

The charge of the white, red, and blue brigade flips what should have been a 'nightmare' on its head, accompanied by a burst of what sounds like Colin Stetson. Frantic saxophone playing rather suits the opposition's futile attempts to keep up.

UK

Football Clubs