"No ad ad"

24 July 2026

40s

It's all kicking off.

This advert advertises a new offer from Channel 4 which enables punters to watch their programming without advertising. Confused? Well, you're not as confused as Mike and Susan, the hosts of a shopping-channel style stream of advertising who've been asked to hawk the new subscription-based service.

For the, the advent of the ad-free offer marks an existential crisis and they, to put it politely, kick off like defeated Argentine footballers once they realise the end if nigh.

Director Florence Poppy Deary has surrounded herself with the right personnel to nail the look and feel of this rightly maligned form of marketing and handles the subsequent mayhem with the flair that we've come to expect of her.

UK

TV Stations