"212 Men Parfum"

18 May 2026

20s

Scent from above

Carolina Herrera has introduced 212 Men Parfum, the latest addition to its 212 Men line. Described by the brand as a 'woody ambery spicy fragrance for a man who moves on his own terms, driven by pleasure, not expectations.'

The campaign leans heavily into that idea, featuring boldly cheeky moments with the male lead confidently strolling through scenes completely nude. It calls to mind the final scenes of the 2023 movie, Saltburn. Although here the tone feels more playful than unsettling.

Set to Walk on the Wild Side by Lou Reed, the ad radiates a carefree, self-assured energy, capturing that fleeting sense of youth, freedom, and effortless cool.

UK

Perfume