"Cannes"

29 August 2026

70s

Barkeep.

Mads Mikkelsen is a meticulous barman in this stylish ad for Campari, mixing a perfect cocktail after he's asked to do so by an unseen customer. The swirling soundtrack adds to the sense that we are watching a scene from a movie, which is a very deliberate move on the part of director Martin Werner, as this ad was timed to coincide with the Cannes Film Festival. The twist comes when Mikkelsen refuses to hand over the drink because, having made it, he feels that it's his.

We then discover that this really is a movie in a post-modern twist when the star is told by a make-believe director that he must hand over this drink because it's "in the script". As immaculate as Mads Mikkelsen looks, and he really does, the cocktail looks even better and the audience can completely understand why he wants to keep it.

UK

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