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Jason Stone

Cadbury

"Park"

28 September 2026

50s


To me, to you.

Director Zak Razvi draws highly naturalistic performances from his two actors in this charming commercial for Cadbury. The duo become quite philosophical when discussing a competition being run by the confectionery company which, in tune with Cadbury's love of altruism, obliges winners to hand their winnings over to someone else.

The pair contemplate the question: who is the real winner in this scenario? Their gentle exchange subtly reveals the depth of their friendship, and – unless we miss our guess – that is the real purpose here, to demonstrate that giving really is better than receiving.

There is commendable restraint from both director Razvi and his cinematographer, Sy Turnbull, as they entrust the actors to provide the gentle dynamism and they resist the temptation to jazz things up.

UK

Chocolate


CREDITS
Creative Agency: -1 VCCP
CD: -1 Daniel Glover-James
-1 Elias Torres
Creative: -1 Agatha O’Neill
-1 Sarah Lisgo
Production Co: -1 Girl & Bear
Director: -1 Zak Razvi
Producer: -1 Jimmy Watson
Cadbury
VCCP
Girl & Bear
Review posted: 30 September 2026 - 23:02
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