"Bus"

28 September 2026

40s

It's all in the pause.

As two young women wait at a bus stop, one begins a semantic contemplation of a poster advertising a new competition which has been launched by Cadbury. She wonders whether it should be “give away giveaway” or “giveaway give away”. The distinction is lost on her companion, and a secondary effort to explain the difference leads to a puzzled look, a deft pause and a confused reply.

As with the other ad in this series, the humour is gentle and the scene has been directed with great restraint. The other common factor between the two is a sense that we are witnessing a deep friendship of the kind that Cadbury is hoping their competition will encourage and promote. Without it needing to be said, we get the feeling that these two would happily donate any winnings to the other... and that's what this is all about.

UK

Chocolate