"Streaking Steve"

27 May 2026

30s

Never mind the bollocks.

As ready-to-drink cocktail brand BuzzBallz releases a 99p shot (nowt controversial about that), the company would also like it to be known that it's World Cup-ready. Good news for those drawn to names like 'Flags & Freedom', 'Goaaaaaal-Melon', and 'Pip Punch', but bad news for veteran streakers like Steve Bell, the poor blighter.

Played by Harvey Shields, the character's a great excuse to use the word "balls" as many times as possible. As Steve leafs through his scrapbook in an instance of scrotal recall ("London's Biggest Balls," screams the HB Sun Daily News, while Sports Weekly goes with, "Balls on the Field!"), he bemoans the fact no one cares about his pixelated meat and two veg anymore.

From his wife's 'give-me-strength' demeanor to the small garden Steve attempts to relive his glory days in, the idea's, ahem, fleshed out more than you might expect. Sincerely sophomoric humor, coupled with the promise of an alternative World Cup drink, could help the brand take an early lead in June.

UK

Alcopops