"The Cream Rises"

11 August 2026

2 mins 51s

Who dairies, wins.

When former NFL star JJ Watt and his wife Kealia, an ex-USA football international, invested in Burnley FC—yes, that Burnley FC—fans wondered what kind of presence they'd have, if any. Three years and change later, we can confirm JJ is a different breed of minority investor.

With 'The Cream Rises', the 6'5" man from Pewaukee, Wisconsin delivers enough fan service to almost make supporters forget about last year's dire Premier League campaign. As the owner of JJ's Dairy, he ensures celebrity fans Jordan North, Dave Fishwick, and James Anderson ("England's greatest ever pitcher"—priceless) have what they need in the AM.

Made as a genuinely entertaining plug for the 2026-27 away kit designed by Watt, the ad not only tickles the funny bone, but also tugs at the heartstrings. When he talks to beloved ex-manager Stan Ternent about the weather, the eighty-year-old's reply harks back to when he worked minor miracles for the club. Milk goes sour, but the man's legacy does not.

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