"The Trench: Portraits of an Icon"

5 March 2026

90s

In the Trenches

Burberry’s global campaign for its iconic trench coat features figures from film, music, sport, and fashion. One hundred and seventy years ago, the brand introduced the trench, a coat that bridged the gap between functionality and style. A design that withstands the famously unpredictable British weather but still allows the wearer to look catwalk ready.

Unlike many fashion trends, the trench coat has stood the test of time, remaining a coveted staple in countless wardrobes. Described as traditional, iconic, classic, and even “a seriously sexy thing,” the coat continues to embody effortless style.

Burberry has long established itself as a cornerstone of British style and fashion. But it is in the details: a soundtrack by Blur, the choice of stars featured, with Kristin Scott Thomas's contribution standing out, and a pigeon perched on Matthew Macfadyen’s shoulder (making him look like he, and he alone, is sending up the whole thing!), that we see a celebration of not just the coat but of British culture and heritage in general.

UK

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