"Let it Pour"

4 May 2026

1 min 55s

Put the beer on ice.

Not everyone is going to the World Cup this summer, and former Liverpool manager Jürgen Klopp is among those who will not be participating. Godzilla won't be showing up either and he's also in this ad for Budweiser that urges us to 'Let it Pour' as we get ready for the hullabaloo.

It's a bit of a curio as its meaning is obscured by the inclusion of so many elements, but we get the general idea... Budweiser is a key sponsorship brand and they want to flex their advertising muscle ahead of all the action.

Jürgen Klopp, of course, can console himself with the thought that he should be able to get a better price on his hotel room than others on their way to the tournament, despite the dynamic prices.

USA

Lagers