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Andrew MacGregor

BlueChew

"Pillow Talk"

28 January 2026

30s


Material words.

If pillows could talk, what would they say about sex? That's the gist of a new spot for BlueChew, purveyor of erectile dysfunction (ED) tablets. Percy, Penelope, and Jimmy have agreed to speak out after nookie like never before. Once microphones are attached and Jimmy's 'face' is blurred out, the cast shed light on what happened between the sheets.

Each pillow folds and scrunches as it spills the beans: Percy felt a real difference soon enough; Penelope fell behind the headboard to her chagrin; and Jimmy… well, Jimmy got used as "leverage" (cue dramatic zoom-in). If you're not sure what that entails, ask the brand to send you a helpful diagram—and, for the love of God, don't let anyone else open the mail.

Wry puppetry and nods to tell-all interviews lead to a rather skilful sign-off: "Leave a lasting impression." Jimmy might be too shagged out to find it funny, though.

USA

ED Remedies / Sexual Enhancement


CREDITS
Client: -1 BlueChew
Production Co: -1 CANADA
Director: -1 Kate Halpin
EP: -1 Charlotte Woodhead
Production Design: -1 Mr Ben (Vision)
Color: -1 Company3
Colorist: -1 Bryan Smaller
CANADA
Company3
Review posted: 28 January 2026 - 16:21
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