"We're Taste Obsessed"

9 July 2026

30s

Elderflower power.

Pressé meets the press in this Belvoir Farm commercial, as the brand goes on the record about its commitment to taste. Before we get down to brass tacks, however, Belvoir is pronounced "beaver"—the script slips it in nice and early so the boss character can move on to the all-important elderflower harvest.

She's firm but friendly with the journalist, who whips out his notebook as she builds a head of steam (keen-eyed viewers will notice he's got a BIC four-colour pen—a man of taste). When told how the product's infused, filtered, and filtered again, however, he asks why they don't just use elderflower flavouring. Oh bother.

The way the whole farm grinds to a halt through sheer indignation—even a nearby owl cannot believe what it's heard—points to a brand that refuses to compromise at a time when shortcuts are all the rage (we dread to think how AI would run the farm). It puts the work in, and thinks discerning customers can taste it as well.

UK

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