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Jason Stone
Beavertown

"Stick your Neck Out"

6 April 2026

30s


You can ring my bell.

In this life, we are surrounded by temptations. Who hasn't looked at the big red button and wanted to press it? Or, to be more germane to the content of this commercial for Beavertown, who hasn't looked at a low-hanging bell and wanted to ring it? When a young woman who has just arrived at a pub with her mates ask for permission to do exactly that, the results are not what one might expect.

It all adds up to a great way of expressing the joyfulness of the advertised beer and the fun experiences that can be expected when you and your friends are having a sesh. Not that Beavertown would advocate excess, obviously! Indeed, as much skill has gone into getting away with this depiction of revelry as making the ad itself... so props to the wonderful Tracy Stokes for facilitating that!

UK

Brewers


CREDITS
Agency Production: -1 Like-Minded Individuals
Producer: -1 Tracy Stokes
Production Co: -1 Academy Films
Director: -1 Si&Ad
Producer: -1 Tom Cartwright
Edit House: -1 Stitch
Editor: -1 Adam Spivey
VFX: -1 Black Kite Studios
VFX Lead: -1 George Brunt
Color: -1 Black Kite Studios
Colorist: -1 Richard Fearon
Sound House: -1 King Lear
Sound Design: -1 Dugal Macdiarmid
Like-Minded Individuals
Academy Films
Stitch
Black Kite Studios
King Lear
Review posted: 7 April 2026 - 08:17
A few more from:
Dugal Macdiarmid

Gousto
"Dinner Peace"


Marks & Spencer
"Traffic Jamming"


Beats by Dre
"Cole Palmer"


Adidas
"You Can't Beat an Original"


Beavertown
"For Humans and Other Social Beings"


E45
"This is My Space"