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Jason Stone

Beat Cancer Off

"Ejaculation"

1 April 2026

1 min 38s


I would rather go blind.

The surprising news that ejaculating on a reasonably frequent basis can help prevent prostate cancer provides the impetus for this cheeky animated extravaganza extolling the virtues of masturbation. An upbeat old-fashioned song spins through a huge variety of euphemisms to encourage men to have a regular wank to keep at bay this particular form of the world's most insidious disease.

This is a good example of work where the secondary messaging is actually primary and vice versa. Although it is unquestionably interesting to learn about this preventative measure, the really key thing here is to raise awareness more generally of a very common form of cancer. This is less about getting men to masturbate than it is about getting men to investigate if they suspect anything is untoward.

Prostate cancer is a tricky one. The UK recently decided that it doesn't make sense to have a national screening programme and, while in the face of it, this sounds callous, it's probably sensible. This is because a screening programme would be likely to generate a demand for unnecessary treatment... a lot of the time prostate cancer advances so slowly that it doesn't actually present a threat to the patient.

So it makes even more sense than it does for other cancers to raise awareness of the disease and encourage preventative measures, and this film does that rather brilliantly.

USA

Charities


CREDITS
Creative Agency: -1 VML
CCO: -1 Debbi Vandeven
-1 Mel Routhier
-1 Bruno Guimarães
Group CD: -1 Derek Sherman
-1 Gustavo Dorietto
CD: -1 Fernando Fregate
Creative: -1 Leonardo Rincon
-1 Eduardo Domínguez
-1 Cristina Calabuig
-1 Gabriel Guedelh
-1 Arthur Daraujo
-1 Alex Collares
-1 Udo Nery
Production Co: -1 Dirty Work
Director: -1 Gustavo Leal
-1 Faga Melo
Producer: -1 Marcela Tang
Prod M'ger: 0 Rafaela Bitencourt
EP: -1 Ito Andery
-1 Juliana Aterje
Prod Co Agent: 0 Lemonade Reps
Dirty Work
Lemonade Reps
Review posted: 7 April 2026 - 07:27


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