"Pass the Batiste"

11 February 2026

30s

The cast of this 30" Batiste ad treats dry shampoo like the baton in an Olympic relay race. The stakes are much lower, of course, but the brand is keen to make "pass the Batiste!" a thing as soon as possible. It gets off to a decent enough start with this lively commercial full of clutch hand-offs and hairstyles that benefit from the advertised product.

UK

Hair Styling (Non-Electrical)